Your Business Derserves Content that Converts. Sells. Inspires. Empathizes. Drives Results.

You need content that sets you apart from your competition. Content with empathy, personality, and charm. Content that makes you simply irresistible.

I specialize in data-driven B2B and B2C digital content that will help you build authentic connections with your audience.

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Extensive Experience

20+ years of content expertise across all types of businesses; from multinational enterprises like Uber and Euromoney, to technology SMEs and e-commerce start-ups.

Unrivaled Quality

Q: What do you get when you cross a perfectionist with a content professional?
A: Yep, that's me.

Adaptability

The ability to adapt to different types of industries and businesses is essential. I can shift from writing witty ecommerce product descriptions to edgy, informative fintech copy in the blink of an eye.

A Full Suite of Services

All kinds of content...
and a bit more

Content services for all types of businesses and stages of the customer journey....plus a few more perks.

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Web Content

Full website copy; landing pages; email campaigns; social media copy; e-commerce product descriptions, and more!

Digital Corporate Content

Press releases; company profiles; brochures; product manuals.

SEO

SEO content (creation/enhancement); SEO audits; keyword research.

Translation

EN<>AR translation, localization, and transcreation.

Content Consultation

I help you identify content needs, provide guidance and feedback on your project, or give you insight on your overall content strategy.

Content Recruitment

Struggling to find the best content writers and copywriters for your own team? I'll handle the recruitment and assessment process to select top calibers that fit your organization.

WordPress Website Creation

Do you need to establish a digital presence for your brand? I'll create a WordPress website for you, train you on how to manage it, and create the content for you (if needed).

Some of the brands I've worked with

Let's add your logo to this list!

So, What's the Story?

I write the words that help brands sound like they’ve got their act together.

I’ve spent 20+ years writing, editing, and shaping content strategy to help businesses figure out what they’re really trying to say. I’ve worked in-house at Uber and Euromoney, and partnered with startups, banks, real estate companies, and tech brands. Across industries and formats, the goal is always the same: make the message land and make it count.

This site is where I take on freelance projects that are creatively and strategically interesting. I don’t use generic templates or jargon. I focus on content that works. That might mean building a brand voice from scratch, creating a strategy that drives business goals, or bringing clarity to content that’s been written by committee.

At the end of the day, it’s about making words work harder, helping brands find their voice, and writing like there’s a human on both sides.

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More About Me

Why You'll Love Working
With Me

Madelynn Loo

Enablement Strategy & Ops Lead @ Uber

Good writers are good wordsmiths. Excellent writers add to that a thorough understanding of your business needs, deep insights into your audience's behaviour, a strong grasp of how the digisphere works, and -- above all -- dependability. Noha is an excellent writer.

Ammar Dajani

Managing Director @ outPost MENA

The first word that pops into my mind when I think of Noha is 'Professionalism'. She stands strong for every meaning of the word. Commitment, ownership, unprecedented quality, and adding value.

Waleed Fahmy

webkeyz CEO

Get in Touch!

There's nothing worse than intimidating forms (after bad content of course). But this form is friendly and comes with no strings attached. Even if you're unsure of your exact content needs, drop me a line and we can figure things out together.